If you’ve stumbled onto my corner of the internet, you’re probably ready to build a clean beauty routine.
So, it happened… You’re suddenly aware of how many toxins are in your everyday beauty products, and you can’t ignore it anymore.
You just want truly clean, low-tox, natural beauty products, but you have no idea how to get started.
Even if you already swapped out a few products for better alternatives, you just wish it was less stressful.
It CAN be easier. And I’d love to help!
hi, i’m Ria
Low-tox mama of 3, label reader and clean beauty convert
I want to show you just how easy it can be to make conscious, low-tox beauty choices, so you can say goodbye to decision fatigue and greenwashed marketing.
I’m here to break down clean beauty into clear, honest (non-judgemental) guidance so that you can feel great about what you put on your skin and your shelf.

NatuRia Beauty started back in 2013 to document my journey in transitioning to cleaner and more eco-friendly beauty products, sharing reviews as I made new discoveries and hoping to help others find products that might be suitable for them along the way! Over a decade after I started to make the switch, I exclusively use only natural/organic beauty products and I currently squeeze in writing for the blog in between motherhood and my nutritional therapy practice.
When reading my reviews, please remember that they are entirely my own opinions and for reference, it may help to know a bit about me:
- Face – skin type normal/sometimes sensitive, light neutral skintone
- General skin – prone to dryness & dyshidrotic eczema
- Hair – long, naturally wavy with frizz and dry ends
Find out some of my favourite places to shop online and the best natural and organic beauty brands:
- Natural & organic beauty brands directory
- Where to shop natural & organic beauty in the UK & Worldwide
Before diving into my product reviews, you might want to find out why I prefer to choose more natural products along with some advice for making the switch, what natural and organic beauty mean, and some easy plastic-free/low waste beauty swaps in these posts:
- What does natural, nontoxic, organic & clean beauty mean?
- Clean Beauty Made Simple: 10 ingredients to avoid
- How to switch to non-toxic beauty without the stress
- Beginner’s Guide to Plastic Free Beauty & Toiletries
When you’re ready to dive in to product reviews, have a browse through the category indexes for everything from skincare to bath/body to makeup.