If you’re new to choosing cleaner beauty, it can be overwhelming to navigate the brands available online and in stores to find the best choices. I’ve put together this list of natural and organic beauty brands as a reference for you! It’s not an exhaustive list, however these are all brands that I have personally used and can recommend as they all have high standards when it comes to ingredients.

Think of this as your starting point for brand ideas, but I totally recommend learning how to read beauty ingredient labels and figuring out your own beauty product philosophy – remember there’s no set definition of clean beauty! Check out this list of toxic cosmetic ingredients to avoid.

Here you’ll find an A-Z list of brands that I personally use, along with brands broken down by product category.

I’ve reviewed products from most of these brands on the blog before, so feel free to use the search box (at the top of the page or in the sidebar) to find the reviews if there’s a particular brand you’re curious about!

You might also want to check out my 5 Tips for making the switch to cleaner beauty, the difference between natural & organic beauty brands, and my guide for where to shop natural & organic beauty for online retailers.

Please note: This page is updated regularly. Some (but not all!) links on this page are affiliate links, which means I might receive a small commission on any purchases made, at no additional cost to you. For more info, you can read my disclosure policy.