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NatuRia Beauty

Clean, Natural & Low-Tox Beauty

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The Clean Swap – Personalised Clean Beauty Product Alternatives

If you’re here, you’re likely starting to question what’s really in your beauty routine. Maybe you’ve scanned an ingredient label and felt a little panicked. Maybe you’ve been meaning to clean things up for ages, but just don’t know where to start.

I get it! There’s a lot of noise out there. And so many brands claim to be “natural” or “clean.” It’s confusing.

That’s exactly why I created The Clean Swap: a personalised service to help you detox your beauty routine without the overwhelm or confusion.

Let’s find products that work for your skin, your values, and your budget.

How it works:

This isn’t a generic list. Products are all clean, non-toxic, and matched to your exact preferences!

  1. You tell me what’s on your shelf (+ a few other details in your intake form)
  2. I review the ingredients + do the research for you
  3. You get a custom list of cleaner alternatives right to your inbox!

Choose your level of support:


Mini Swap (Free)
£
0
  • A quick intro swap for 1 product
  • ✔️ 1 personalised product swap
  • Tailored to your skin, values & budget
  • Delivered to your inbox within 5 working days
Get your free swap
Essential Swaps
£
35
  • A deeper dive into your essentials
  • ✔️ Up to 7 items
  • Tailored to your skin, values & budget
  • Clean swap reasoning
  • Mini ingredient guide
  • Delivered to your inbox within 3–5 working days
Book your swaps
Full Routine Overhaul
£
75
  • A full routine rethink, start to finish
  • ✔️ Up to 20 items
  • Tailored to your skin, values & budget
  • Clean swap reasoning
  • Mini ingredient guide
  • Routine builder PDF
  • Delivered to your inbox within 5 working days
  • 7-day Q&A support
Book your overhaul

Your clean swap recommendations

I don’t rely on fear-mongering lists or trendy greenwashing terms. Your Clean Swap recommendations are based on:

✔️ Ingredient transparency (INCI decoded, not just “plant-based” claims)

✔️ Independent research, not brand marketing

✔️ My experience as a qualified nutritionist + clean beauty guide for over a decade

✔️ Your personal preferences – because clean beauty is personal

FAQ – You Might Be Wondering…

Is this just a list of products you like?

Not at all. Every recommendation is tailored to you – your skin, your needs, your values, and your budget. I’ll never suggest something just because it’s trending. You’ll also know why each swap is chosen.

Do I need to be 100% clean or natural to use this service?

Nope. This isn’t about perfection. Whether you’re just starting out or halfway through your clean beauty journey, this is a no-judgment space. I’ll meet you where you are and help you make informed, realistic changes.

Will the swaps work for sensitive skin / rosacea / [other concern]?

That’s exactly the kind of info I want to know before I make recommendations. When you fill in your form, you’ll be asked about your skin history and sensitivities, so I can avoid common triggers and suggest products that are truly suitable.

Do you ship the products to me?

No, this isn’t a subscription box or shop. I’ll provide direct links to the products, so you can order at your convenience – often from UK/European retailers or the brand itself.

What’s your definition of “clean”?

Great question – and one I take seriously. I focus on ingredient transparency, low-tox formulas, minimal greenwashing, and brands I’ve used myself or researched thoroughly. It’s less about fear, more about informed choices.

Can I ask follow-up questions after I receive my swaps?

Yes! If you book the Full Routine Overhaul, you’ll get a follow-up email Q&A included. For the free or core swaps, you’re always welcome to reply and ask quick clarifying questions – I’m here to help.

Ready to simplify your beauty routine?

If you’re done with overwhelm, ready to feel good about your products, and want a real person to walk you through it… I’m here for you!

Tap the option that suits where you’re at:

Get Your Free Swap
Get Your Essential Swaps
Book a Full Overhaul

Got questions first? Send me a quick message here – I’d love to help!


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10 Clean Beauty Products Under £15 That Actually Work

Is Your Skincare Greenwashed? How to Find Truly Clean Beauty Brands

Clean Beauty Made Simple: 5 Signs It’s Time to Switch

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Disclosure

Any PR products that have been sent to me by a company/brand are marked with an asterisk (*). My reviews are always my own honest opinions. Some links may be affiliate. In the event of a sale, I may receive a small commission (at no extra cost for you) Read more

Follow Along

@naturiabeauty

One last makeup fave to end 2021! 100% PURE Fruit One last makeup fave to end 2021! 100% PURE Fruit Pigmented Ultra Lengthening Mascara 🌿

My favourite new encounter this year has been with one of the most well-known mascaras in clean and natural beauty from @100percentpure 

I have no idea why I took me so long to try this one, it’s now firmly in my top 5 for natural mascaras! 

If you’re after extra length for your lashes, this mascara absolutely delivers. It also smells like berries, lasts all day and holds a curl too 🙌

Head over to the blog at naturiabeauty.com for my full review and swatches (link in profile)

What’s been your go-to mascara this year?!
Continuing on with some of my 2021 favourites and Continuing on with some of my 2021 favourites and it’s looking just a little bit pink with some of my most reached for makeup products! 
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Of course we couldn’t go without mentioning my all-time fave makeup brand @inikaorganic 😍 I’ve used and loved their products for years now and lost count of the number of repurchases of the mineral foundation in particular! Pictured here are the lipstick, lipstick crayon and mineral blush puff pot. 
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There’s also my total HG product @hyntbeauty DUET Perfecting Concealer 🙌 If you need a full coverage, naturally-formulated concealer and haven’t tried this one yet… well let’s just say you need to put it to the top of your wish list for 2022! This is going to be a magic essential for when the newborn sleep deprivation kicks in over the next few weeks 😴 
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You can find reviews of all these products over on the blog if you browse through the makeup category! 
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Have you tried either of these brands before?
Captain Blankenship Mermaid Dry Shampoo 🌊
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I briefly mentioned this one the other day, but it deserves it’s own post as one of my favourites this year! 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Dry shampoo is a life-saver on those days where your hair is starting to look a little greasy, but you don’t have the time for washing it. Let’s be honest, I’m going to have even less time for that dreaded hair-wash day come January with a newborn 🙈
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I’ve tried a fair few naturally formulated dry shampoos over the years and @captainblankenship Mermaid Dry Shampoo is one of the best! I really love the uplifting scent of rose geranium and palmarosa that lingers throughout the day too. 
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You can find a review of this over on the blog if you fancy having a read! Link in profile
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Do you use dry shampoo? Let me know your top recommendations!
A favourite this year for an evening cleanse with A favourite this year for an evening cleanse with @nealsyardremedies Frankincense Intense Cleansing Melt

It’s one of those more unique products as it changes through 3 different textures so it’s ideal to highlight for #texturetuesday too!
⁣
It starts off as a gel which then melts into oil on the skin. Then when you add warm water it emulsifies into a creamy milk consistency (swipe to see)! 
⁣
It’s the loveliest luxurious and relaxing product to use as it smells amazing and leaves the skin super soft too 😊️ 

You can find a review of this cleanser and lots of other Neal’s Yard Remedies products over on the blog at naturiabeauty.com (link in profile)

Disclaimer: previous PR product, repurchased twice!
⁣
Have you tried this one before, or have a favourite multi-textured product to recommend?!
I’m still here behind the scenes! 👋 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Apparently being heavily pregnant, taking photos, blogging and creating new content don’t mix for me! (Never mind the studying and a wild 4 year old taking up my time too)!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Before my newest addition arrives and before the end of year, over the next week or so I’ll be sharing some of my favourite and most used products from 2021 😍
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Starting the list off today with a selection of reliable faves:
• @lilylolouk Big Lash Mascara 
• @rmsbeauty Eye Polish 
• @lyonsleaf Calendula Cream 
• @captainblankenship Dry Shampoo 
• @briogeo Leave-in Conditioning Spray 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
All of these have reviews on the blog if you’re interested in hearing more about them! Just head over to naturiabeauty.com and use the search box or have a browse if you’re looking for something to read 😊️ 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Have you tried any of these before?!
Last week I celebrated turning 30 and this was my Last week I celebrated turning 30 and this was my mascara choice for the occasion 🎉 

I’m sure I’ve mentioned before how mascara is one of my favourite types of makeup product! @100percentpure Fruit Pigmented Ultra Lengthening Mascara is easily in my top 5 “clean” mascaras!

This is the one to choose if you’re after longer lashes. It holds a curl, lasts allll day without flaking or smudging, plus it smells like berries too! What’s not to love 😍

There’s a full review and swatches over on blog from a couple of months back in case you missed it! (link in profile)

Have you tried this mascara before? What’s your fave natural mascara?

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