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100% PURE Fruit Pigmented Mascara Review

Eyes, Makeup · February 22, 2021 · Updated on June 22nd, 2023

Review of 100% PURE Fruit Pigmented Ultra Lengthening Mascara - a natural, cruelty-free and water resistant mascara for lengthened lashes.

Every time I finish off a mascara, I can’t help but try something new next time! Mascara is easily one of my favourite makeup products as it really opens up the eyes and just helps you feel more put together. My latest experiment is with one of the most well-known mascaras in clean and natural beauty – 100% PURE Fruit Pigmented Mascara. I can’t believe it’s taken me so many years to give this one a try to be honest!

100% PURE says it all with their brand name. They’re all about pure, natural, high quality ingredients. Instead of FD&C colorants and heavy metal dyes that are commonly used in cosmetics, their makeup products use natural pigments from fruits, vegetables, tea and cocoa. They also have a range of skincare products too.

Review of 100% PURE Fruit Pigmented Ultra Lengthening Mascara - a natural, cruelty-free and water resistant mascara for lengthened lashes.

100% PURE Fruit Pigmented Ultra Lengthening Mascara – Black Tea

This particular mascara comes with the promise of ultra lengthened lashes and it absolutely delivers on that front! The thin, hourglass wand makes it super easy to reach all the lashes and coat them in the natural pigments from black tea, berries and cocoa. It does a great job at separating lashes without clumping or flaking too.

On the first coat, you’ll mainly notice the added pigment to the lashes if you have fair eyelashes like me. If you prefer more natural lashes, you can finish the look here. The subsequent coats are when you really see the lengthening magic happen though! I like to go for 3 coats for the best pigment and length.

This mascara actually curls my lashes really well during application, but if you have particularly stubborn lashes, a quick curl before applying gives even more length. It also smells just like berries, which is a welcome change from the usual scent of mascaras!

It lasts really well throughout the day without irritating my sensitive eyes and without smudging as it’s water resistant. When it comes to removing in the evening, a little oil-based cleanser removes it all effortlessly.

Overall, this mascara is one of the best natural lengthening mascara I’ve tried! It also has some of the cleanest ingredients you’ll find too. My one and only con as a glasses-wearer is the ultra length makes my lashes hit the glass! As far as disadvantages of a product go, I think that’s quite a funny one! If you wear glasses too, contacts might be a good idea for the days when you’re using this mascara!

Try 100% PURE Fruit Pigmented Mascara internationally from their online store for $26.00 / ~£24.00.

Have you tried 100% PURE before?

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Disclosure

Any PR products that have been sent to me by a company/brand are marked with an asterisk (*). My reviews are always my own honest opinions. Some links may be affiliate. In the event of a sale, I may receive a small commission (at no extra cost for you) Read more

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One last makeup fave to end 2021! 100% PURE Fruit One last makeup fave to end 2021! 100% PURE Fruit Pigmented Ultra Lengthening Mascara 🌿

My favourite new encounter this year has been with one of the most well-known mascaras in clean and natural beauty from @100percentpure 

I have no idea why I took me so long to try this one, it’s now firmly in my top 5 for natural mascaras! 

If you’re after extra length for your lashes, this mascara absolutely delivers. It also smells like berries, lasts all day and holds a curl too 🙌

Head over to the blog at naturiabeauty.com for my full review and swatches (link in profile)

What’s been your go-to mascara this year?!
Continuing on with some of my 2021 favourites and Continuing on with some of my 2021 favourites and it’s looking just a little bit pink with some of my most reached for makeup products! 
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Of course we couldn’t go without mentioning my all-time fave makeup brand @inikaorganic 😍 I’ve used and loved their products for years now and lost count of the number of repurchases of the mineral foundation in particular! Pictured here are the lipstick, lipstick crayon and mineral blush puff pot. 
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There’s also my total HG product @hyntbeauty DUET Perfecting Concealer 🙌 If you need a full coverage, naturally-formulated concealer and haven’t tried this one yet… well let’s just say you need to put it to the top of your wish list for 2022! This is going to be a magic essential for when the newborn sleep deprivation kicks in over the next few weeks 😴 
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You can find reviews of all these products over on the blog if you browse through the makeup category! 
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Have you tried either of these brands before?
Captain Blankenship Mermaid Dry Shampoo 🌊
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I briefly mentioned this one the other day, but it deserves it’s own post as one of my favourites this year! 
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Dry shampoo is a life-saver on those days where your hair is starting to look a little greasy, but you don’t have the time for washing it. Let’s be honest, I’m going to have even less time for that dreaded hair-wash day come January with a newborn 🙈
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I’ve tried a fair few naturally formulated dry shampoos over the years and @captainblankenship Mermaid Dry Shampoo is one of the best! I really love the uplifting scent of rose geranium and palmarosa that lingers throughout the day too. 
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You can find a review of this over on the blog if you fancy having a read! Link in profile
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Do you use dry shampoo? Let me know your top recommendations!
A favourite this year for an evening cleanse with A favourite this year for an evening cleanse with @nealsyardremedies Frankincense Intense Cleansing Melt

It’s one of those more unique products as it changes through 3 different textures so it’s ideal to highlight for #texturetuesday too!
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It starts off as a gel which then melts into oil on the skin. Then when you add warm water it emulsifies into a creamy milk consistency (swipe to see)! 
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It’s the loveliest luxurious and relaxing product to use as it smells amazing and leaves the skin super soft too 😊️ 

You can find a review of this cleanser and lots of other Neal’s Yard Remedies products over on the blog at naturiabeauty.com (link in profile)

Disclaimer: previous PR product, repurchased twice!
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Have you tried this one before, or have a favourite multi-textured product to recommend?!
I’m still here behind the scenes! 👋 
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Apparently being heavily pregnant, taking photos, blogging and creating new content don’t mix for me! (Never mind the studying and a wild 4 year old taking up my time too)!
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Before my newest addition arrives and before the end of year, over the next week or so I’ll be sharing some of my favourite and most used products from 2021 😍
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Starting the list off today with a selection of reliable faves:
• @lilylolouk Big Lash Mascara 
• @rmsbeauty Eye Polish 
• @lyonsleaf Calendula Cream 
• @captainblankenship Dry Shampoo 
• @briogeo Leave-in Conditioning Spray 
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All of these have reviews on the blog if you’re interested in hearing more about them! Just head over to naturiabeauty.com and use the search box or have a browse if you’re looking for something to read 😊️ 
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Have you tried any of these before?!
Last week I celebrated turning 30 and this was my Last week I celebrated turning 30 and this was my mascara choice for the occasion 🎉 

I’m sure I’ve mentioned before how mascara is one of my favourite types of makeup product! @100percentpure Fruit Pigmented Ultra Lengthening Mascara is easily in my top 5 “clean” mascaras!

This is the one to choose if you’re after longer lashes. It holds a curl, lasts allll day without flaking or smudging, plus it smells like berries too! What’s not to love 😍

There’s a full review and swatches over on blog from a couple of months back in case you missed it! (link in profile)

Have you tried this mascara before? What’s your fave natural mascara?

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